If your nuptial dreams include a fairy-tale wedding, Walt Disney Co. might have the perfect solution.
The company is using its stable of imaginary princesses as inspiration for a new line of wedding gowns. Disney and bridal designer Kirstie Kelly have developed a line of ethereal gowns that pay homage to Cinderella, Jasmine, Snow White, Ariel and Sleeping Beauty.
"They will be high-fashion and very modern," said Paulette Cleghorn, president of Designer Loft Productions, a New York public relations firm representing Kelly. "We are modernizing the princess concept. There is a difference between a girl who is inspired by Snow White and one who wants to dress like Snow White."
Cleghorn said women who buy from Disney's Fairy Tale Wedding collection are definitely in the inspired category. The gowns, she said, will only vaguely resemble the costumes made famous in Walt Disney movies and storybooks.
The gowns will retail from $1,100 to $2,900. Disney will initially offer 34 gowns, a line that will be expanded to include bridesmaid dresses, flower-girl dresses and jewelry in October.
"The brand extensions will be inspired by the princesses as well," Cleghorn said. "Bridesmaid dresses will be called maidens and accessories will be called jewels."
The princesses collection will be displayed in New York in April and will go on sale in Orlando, Fla., and Southern California in June, Cleghorn said. Later, the line will be available at bridal boutiques elsewhere in North America and Japan.
The company is using its stable of imaginary princesses as inspiration for a new line of wedding gowns. Disney and bridal designer Kirstie Kelly have developed a line of ethereal gowns that pay homage to Cinderella, Jasmine, Snow White, Ariel and Sleeping Beauty.
"They will be high-fashion and very modern," said Paulette Cleghorn, president of Designer Loft Productions, a New York public relations firm representing Kelly. "We are modernizing the princess concept. There is a difference between a girl who is inspired by Snow White and one who wants to dress like Snow White."
Cleghorn said women who buy from Disney's Fairy Tale Wedding collection are definitely in the inspired category. The gowns, she said, will only vaguely resemble the costumes made famous in Walt Disney movies and storybooks.
The gowns will retail from $1,100 to $2,900. Disney will initially offer 34 gowns, a line that will be expanded to include bridesmaid dresses, flower-girl dresses and jewelry in October.
"The brand extensions will be inspired by the princesses as well," Cleghorn said. "Bridesmaid dresses will be called maidens and accessories will be called jewels."
The princesses collection will be displayed in New York in April and will go on sale in Orlando, Fla., and Southern California in June, Cleghorn said. Later, the line will be available at bridal boutiques elsewhere in North America and Japan.
